Capacity Productions printing/patent hookups

Thanks for checking back in with us for printing tips and more!
With most printers, consultation is free. If you are thinking about a new project or design, before you spend the time designing it yourself, talk to your printer about what your main objectives and goals are for the project. We can advise you on: the best application to create your document, proper margins, color, paper stock, timing, and anything you might need to know ahead of time. Consultation is a good way to avoid the costs involved with correcting your document or worse, redoing you job. Check out our friends at for the best consultaion and prices etc.

When in doubt about file format, use PDF or Portable Document Format. It is the industry standard for workflow. You can create a PDF from pretty much any application these days and anyone can open it on any computer on any platform. There are still specific things you might need to know depending on your file, so it doesn’t hurt to ask questions. The worst case scenarios is that we have something to look and can let you know if its something we can work with, easily correct or what you need to do on your end to ensure you are happy with your job!

Is this going to be a two-color business card or a four color brochure? Specifying the right kind of color for you output device is very important. The industry standard for matching color is the Pantone Matching System. They make extensive color books for reference, pretty much any printer or designer will have one. Most full color is out put on a CMYK device. CMYK stands for Cyan Magenta Cyan and Black (K). Specify the right color for the job and get it the way you want it to look. Colors on your computer screen don’t always look the way they will print as screens use an RGB (Red Green Blue) color space.

It is never too soon to start thinking about a project. Talk to your printer and plan a realistic timeline for your project. Consider factoring in time for consultation, quoting, design, review and proofing, approval of a print-ready piece, then production time. Many factors play into each of these steps. If possible, allow at least three weeks for an average project.

Snail mail is still alive and kicking. Getting snazzy printed materials in front of potential customers still works. Talk to your printer about cost effective ways to use the power of print and mail to attract customers. Moreover, you can use technology as an integral part of your traditional direct mailer. Variable data printing, for example, allows for customization of direct mail during the printing process based on your customer database, allowing you to send the right message to the right person.

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| November 20th, 2014 | Posted in Uncategorized |

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